OFFICIAL CONTEST RULES TEA COUNCIL OF THE USA, INC. CALM-A-SUTRA OF TEA™ NATIONAL SCHOLARSHIP COMPETITION

1. ENTRY:All entries must be original Internet videos created by the entrant, must focus on a unique and creative way to drink tea, and must contain at least one valid message regarding Tea’s health-related benefits, specifically black, green, white and oolong tea (with no specific commercial brand mentions).  Entrants are required to include the following personal information: Full name, complete street address, telephone number (day/night/mobile) and e-mail address.  Entrants must upload their video entries via YouTube.com and submit as a Web link that is provided by YouTube.com upon upload completion.  This Web link will be required at the time of submission.  Entries should not contain any indecent or obscene material, sexual content, inappropriate language, unsuitable behavior or adult material.  Any entry that, in the sole judgment of the judging panel, violates this requirement will be automatically discarded and will not be eligible for further consideration.

2. ELIGIBILITY:This contest is open to legal residents of the United States and Puerto Rico, who are at least 16 years of age as of Wednesday, July 1, 2009.  Employees of the Tea Council of the USA, Inc., its members, affiliates, advertising and promotional agencies and the immediate families and household members of each are not eligible.  This contest is void where prohibited or otherwise regulated.  No purchase is necessary to enter or win.

3. SUBMISSION OF ENTRY: Entries submitted should be one (1) to two (2) minutes in length and should not exceed two (2) minutes, must focus on a unique and creative way to drink tea, must include at least one clearly stated message regarding Tea’s health-related benefits, specifically black, green, white and oolong tea (with no specific commercial brand mentions), and may not contain any indecent or obscene material, sexual content, inappropriate language, unsuitable behavior or adult material. Entrants may submit multiple video submissions, as long as, in the judgment of the judging panel, each subsequent entry is dissimilar from any previous entries the entrant has submitted. Upon submission, all entries become the property of the Tea Council of the USA, Inc., which may edit, adapt, copyright, publish, produce, market, and use the submitted video entries in whole or in part for any purpose and in any media without attribution, compensation or royalties. All entries will be screened by judging panel selected by the Tea Council of the USA, Inc. with the most creative, unique and popular video that contains at least one clearly stated message regarding Tea’s health-related benefits, specifically black, green, white and oolong tea (with no specific commercial brand mentions), and does not contain any indecent or obscene material, sexual content, inappropriate language, unsuitable behavior or adult material, will be selected as the winner. The winning entrant will be required to sign any documents deemed necessary by the Tea Council of the USA, Inc. to assign all rights, title and interest in the entry. By submitting a video entry, each entrant accepts these rules and agrees to be bound by the decision of the judging panel, whose decisions are final in all matters relating to this contest.

4. DEADLINE FOR ENTRY: Entries must be received electronically through the Tea Council of the USA, Inc. Web site entry submission form, available at www.teausa.org/calmasutra no later than 11:59 pm on Sunday, August 2, 2009. The Tea Council of the USA, Inc. assumes no responsibility for lost, late, misdirected or damaged entries, including entries that may be delayed in transmission. No incomplete, illegible or otherwise invalid entries will be accepted.

5. PRIZES: One (1) GRAND PRIZE WINNER will receive a check in the amount of $15,000 paid directly to the school or educational institution on the winner’s behalf. By entering this competition, entrants agree to all the terms listed here. Refusal to participate or disregard any of the terms listed herein will result in an immediate disqualification and the scholarship prize will be awarded to the second place winner, followed by the third place winner, and so on and so forth.

6. CRITERIA FOR JUDGING: Final judging will be conducted on or before Friday, August 28, 2009 by a panel of knowledgeable representatives selected by the Tea Council of the USA, Inc., with the decision of the panel based on the following criteria: HEALTH-RELATED MESSAGE (50%; Entry must contain at least one clearly stated message regarding Tea’s health-related benefits, specifically black, green, white and oolong tea (with no specific commercial brand mentions), CREATIVITY (20%), INDIVIDUALITY (20%) and POPULARITY (10%; Entries submitted via YouTube.com should be forwarded to family and friends to accumulate “hits” thus increasing the video’s popularity on the World Wide Web – the number of hits the entry receives will be considered in the screening and judging of the entry). Entries that contain any indecent or obscene material, sexual content, inappropriate language, unsuitable behavior or adult material will be automatically discarded and will not be eligible for further consideration. All decisions of the judging panel will be at their sole discretion and will be final in all matters relating to this contest.

7. AWARDING OF PRIZES: Winners of the contest will be notified by telephone or e-mail no later than Monday, August 31, 2009. At its sole discretion, the Tea Council of the USA, Inc. shall have the right to substitute another prize package of equal or greater value. Prizes are not transferable, and no substitution of the prize will be permitted, except by the Tea Council of the USA, Inc. Before the awarding of prizes in this contest, the Tea Council of the USA, Inc. may require the potential winner to execute an affidavit of eligibility and compliance with contest rules. The winner must execute electronically within 24 hours at the time of prize notification and sign in-person upon request: (i) an affidavit giving the Tea Council of the USA, Inc. and its nominees full rights to use the winner’s name, hometown, and photograph or likeness in connection with the winning entry and this contest for all media advertising, Internet/Web site promotion, and/or trade purposes, without further compensation; (2) an assignment to the Tea Council of the USA, Inc., of all intellectual property rights, title and interest in the winning submission, and (ii) a release of liability on such terms specified by the Tea Council of the USA, Inc., or the prize will be forfeited and awarded to an alternate winner.

8. MISCELLANEOUS: Entrants and winners agree that the Tea Council of the USA, Inc., its affiliates, officers, employees, directors and agents are not liable and assume no responsibility or liability of any kind whatsoever for any injury claim, cause of action, loss or expense, including attorney’s fees, incurred in connection with this contest or attributable to acceptance, possession or use of any prize. Any federal, state or other taxes are the sole responsibility of the individual winners.

9. SPONSOR: The Tea Council of the USA, a not-for-profit organization organized and operated pursuant to Section 501(c)(3) of the Internal Revenue Code, was formed in 1950 as a joint partnership between tea packers, importers and allied industries within the United States, and the major tea producing countries. It functions as the educational arm of the tea industry with a primary goal of increasing overall awareness of tea by providing information about its many positive attributes. One of the Council’s primary objectives is the dissemination of key scientific findings about tea to the public. The Tea Council does this in several ways including: funding scientific meetings to bring tea researchers from around the world together to share key information and identify next steps for future research projects; and working with health organizations and international scientists to disseminate information about potential positive health effects of tea consumption on a public level. Additional efforts of the Tea Council include outreach to the health professional community, support and monitoring of key scientific meetings internationally, and ongoing interaction with leading tea researchers.

10. IDENTITY of WINNER: The identity of the winner will be available at www.teausa.org/calmasutra in September 2009.

11. CONTACT: Please contact THurt@pollock-pr.com